Phoenix Remediation & Restoration: Before and After
Water, fire and mold restoration and waterproofing company. We rebuilt their website from the ground up. Pick a page, drag the line, then flip through exactly what changed.
How it looks
Pick a page, then drag the line.
Compares the old Phoenix Remediation & Restoration home page with the new one built by HollerWeb.
Compares the old Phoenix Remediation & Restoration phone view with the new one built by HollerWeb.
Compares the old Phoenix Remediation & Restoration water damage page with the new one built by HollerWeb.
Drag the line, or use the arrow keys, to compare.
What changed under the hood
The parts visitors don’t see but Google does, plus the ones that turn visitors into calls. Flip between the old site and the new one.
Showing: Side by side
Top of every page
BeforeThe same picture banner on every page, with the headline baked into the image
AfterEach page opens with its own heading, photo and call button
Google can read real text headings. It can’t read words inside a picture.
Menu
BeforeOrange buttons sitting on top of the banner
AfterA clean menu with the phone number always in reach
Visitors find what they need without hunting.
What loads with the home page
Before229 file requests, including 50 outside scripts
After6 file requests and 1 script
Fewer files means a faster page, especially on a weak phone signal.
Pages on the site
Before232 addresses, mostly near-identical posts like “24-hour water removal” for one town after another
After39 focused pages, including 22 service pages and 9 service-area towns
Dozens of posts repeating the same advice for different towns can look like low-quality content to Google.
Old pages and posts
Before232 old addresses Google already knew
AfterEach one redirects to its closest new page
The value those old addresses earned carries over instead of disappearing.
Image descriptions (alt text)
Before10 of 39 home page images described
After3 of 4 home page images described
Fewer, better images, and the ones that matter are described for Google and screen readers.
Tap-to-call buttons on the home page
Before6
After8, plus a call bar on phones
Emergency callers can reach them from anywhere on the page.
Structured data for Google
BeforeA basic business listing
AfterBusiness, website and page markup linked together
A clearer picture of the business for Google.
Measured on both sites on October 21, 2026.
Old address new page
/post/24-hour-water-removal-winchester-ky/service-areas/winchester-kyredirects to/post/mold-remediation-richmond-ky-hidden-leak/services/mold-remediationredirects to/restoration-services-lexington-ky/service-areas/lexington-kyredirects to/water-damage-mitigation/services/structural-dryingredirects to/blog/faqredirects to
Cutting 200+ thin posts without losing traffic
The old site had more than 200 short posts, many saying the same thing with a different town name. We replaced them with strong service and town pages, and sent every old address to its closest new page with a permanent redirect, so nothing they earned in Google was thrown away.
See what we do for restoration companies, and our Website Redesign and Local SEO services.
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