NEKFGA: Before and After
Northeastern Kentucky Fish and Game Association, a member-run sportsmen’s club. We rebuilt their website from the ground up. Pick a page, drag the line, then flip through exactly what changed.
How it looks
Pick a page, then drag the line.
Compares the old NEKFGA home page with the new one built by HollerWeb.
Compares the old NEKFGA phone view with the new one built by HollerWeb.
Compares the old NEKFGA joining page with the new one built by HollerWeb.
Drag the line, or use the arrow keys, to compare.
What changed under the hood
The parts visitors don’t see but Google does, plus the ones that turn visitors into calls. Flip between the old site and the new one.
Showing: Side by side
Membership application
BeforeA PDF to print, fill out by hand and bring in
AfterAn online application members fill out on their phone
The club still offers the paper form for anyone who prefers it.
Fees and next orientation
BeforeInside a membership post from 2017 listing a $125 fee
AfterCurrent fees, renewal date and next orientation right on the home page
The questions every new member asks are answered before they have to ask.
Page title in Google
Before“Home”
After“Northeastern Kentucky Fish & Game Association | Ashland, KY”
A title that says who they are and where, instead of one word.
Search result description
BeforeNone
AfterA written description of the club and how to join
Google shows this under the title in search results.
Page addresses
Beforeindex.php?option=com_content&view=article&id=149&Itemid=480
After/membership
Short, readable addresses are easier to share and easier for Google to understand.
Home page sidebar
BeforeA member login box and site menus
AfterGone, so the club itself comes first
Visitors see what the club offers instead of a login form.
Event calendar
BeforeA link to a separate site
AfterNext orientation date shown on the home page
The date people need most is right where they look.
Structured data for Google
BeforeNone
AfterSports club markup added
Tells Google exactly what the organization is.
What loads with the home page
Before26 file requests and 6 scripts
After10 file requests and 1 script
A lighter page that loads faster on phones.
Measured on both sites on October 21, 2026.
Before After
- Download and print a PDFnow: Fill it out on a phone
- Write in every field by handnow: The same questions as the paper form, with required ones marked
- Bring it in or mail itnow: It goes straight to the club secretary
- Look up fees in an old postnow: Current fee shown right next to the form
From paper form to phone
Joining used to start with a printer. On the new site, members apply from their phone in a few minutes, then finish up in person at the monthly safety orientation, which the club still requires. The paper form is still available for anyone who wants it.
See what we do for clubs & associations, and our Website Redesign and Local SEO services.
Ready to get the phone ringing?
Tell us about your business. No contract, no pressure.