Websites for Flooring Stores & Installers
We rebuilt the website for All Floors, a flooring store and installer, and it's the best way to see what we do. You can drag a slider across their old and new sites on our before-and-after page.
A page for every floor you sell
Flooring customers search by product: luxury vinyl, laminate, hardwood, carpet, tile. A flooring website should have a page for each one, naming the brands you actually carry, so each product can show up in its own searches. The All Floors site has a page for each product they sell, from luxury vinyl to cabinets, plus commercial flooring.
Show the real store
If you have a showroom, people want to see it before they drive over. We use your real photos of the showroom and your real jobs instead of stock pictures, and we give the showroom its own page with the address and what to expect when you visit.
For installers who also travel to customers, we build a service area page that lists the towns you cover, with full pages for the ones that matter most.
Pages we’d build for you
A typical starting point for flooring stores & installers, adjusted to the services you actually offer.
- Home
- Luxury vinyl
- Laminate
- Hardwood
- Carpet
- Tile
- Installation
- Showroom
- Our work
- Contact
What we’ll need from you
We write the site, but only you know the facts. To get started we’ll ask for:
- The products and brands you carry
- Showroom hours, address and photos
- Photos of finished installs
- The towns you install in
Questions from flooring stores & installers
Should I list every brand I carry?
List the main brands people recognize and actually find in your showroom. Shoppers often search for a brand plus "near me," so naming the brands you stock helps you show up for those searches.
Can my site show prices per square foot?
It can, but flooring prices change and depend on the job. Many stores show starting prices or price ranges instead. We follow whatever you're comfortable sharing.
Do installers who don't have a showroom need a website?
Yes. An installer's site focuses on the types of floors you install, photos of finished jobs and the towns you cover, with an easy way to request an estimate.
The All Floors makeover
Their old hardwood page next to the new one. Drag the line to compare.
Compares the old All Floors hardwood page with the new one built by HollerWeb.
Drag the line, or use the arrow keys, to compare.
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